The Retail Revival: Reimagining Business for the New Age of Consumerism

The Retail Revival: Reimagining Business for the New Age of Consumerism

by Doug Stephens
The Retail Revival: Reimagining Business for the New Age of Consumerism

The Retail Revival: Reimagining Business for the New Age of Consumerism

by Doug Stephens

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Overview

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What's next? What's the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away?

The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where "average" was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally- renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop.

The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace—realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive.

Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined.


Product Details

ISBN-13: 9781118489802
Publisher: Wiley
Publication date: 02/11/2013
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 272
Sales rank: 798,755
File size: 2 MB

About the Author

The founder of Retail Prophet, Doug Stephens is one of the world’s most respected and influential retail industry futurists and advisors. His work and thinking have influenced many of North America’s best-known retailers and brands, including Walmart, Home Depot, Razorfish, Disney, Loblaws, WestJet, Citibank and Air Miles to name a few.

Drawing on over 20 years of international experience in the retail industry, including the leadership of one of New York City’s most historic retail chains, Stephens tracks key shifts in economics, demographics, technology and media to assemble a complete and credible picture of how retail and consumerism are evolving.

He is a highly sought-after keynote presenter, speaking regularly to diverse business and government audiences across North America and Europe about the key changes in consumer behavior and technology that are central to the success of organizations and entrepreneurs.

He is also a regular contributor on the acclaimed television series App Central TV, a retail business contributor for CBC Radio, and a frequent source of opinion for global business media. Stephens sits on the advisory boards of a mobile technology company and the Dx3 digital conference. Follow Doug on Twitter @RetailProphet.

Table of Contents

ACKNOWLEDGMENTS ix

INTRODUCTION: REVOLUTIONS AND REVIVALS xi

PART 1: THE END 1

CHAPTER 1 It’s Not a “Recession”! 3

CHAPTER 2 The Disappearing Middle 25

CHAPTER 3 Rest in Peace, Joe Average 41

CHAPTER 4 The Broken Funnel 71

PART II: THE BEGINNING 89

CHAPTER 5 The New Law of Average 91

CHAPTER 6 Who Owns Your Brand? 121

CHAPTER 7 Rehumanizing Retail 149

CHAPTER 8 The Third Shelf 175

CHAPTER 9 The Destination Is You 195

CHAPTER 10 Break It, Build It and Make It Beautiful 217

ABOUT THE AUTHOR 229

ENDNOTES 231

INDEX 241

 

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