Table of Contents

PrefacePART I. THE ROLE OF BUSINESS IN A FREE DEMOCRACY1. Two Democratic TraditionsFoundations of CapitalismTwo Conceptions of Democracy2. The Rights and Social Responsibilities of BusinessThe Moral Rights of BusinessesA Proposal for Justifying Inequalities in Free DemocraciesDetermining Ethical Obligations: Some Major ApproachesEthical Obligation and Legal Requirements3. The Constituencies of Ethical BusinessLimitations of Ownership RightsThe Interests of StockholdersThe Multiple-Constituency View of the CorporationConstituents as "Stakeholders"4. A Framework for Making Ethical DecisionsCommon-Sense Ethical PrinciplesA Five-Step Model for Making Difficult Ethical Decisions5. Ethical Business, Environmental Responsibility, and SustainabilityThe Value of the EnvironmentThe Ethical Importance of Future GenerationsThe Ideal of Sustainability6. Marketing: Product, Target, and ImageSome Major Dimensions of Marketing EthicsFive Types of Ethical Problems in MarketingInsincerity, Deception, and Manipulation in MarketingAdvertising and the Limits of Persuasive RepresentationThe Ethics of Creating DesireThe Interdependence of Marketing and Manufacturing DecisionsAdvertising and the Human Image7. The Ethics of Financial RepresentationThe Centrality of Accounting in Capitalist DemocraciesThe Public Representation of Financial PositionsJudgment, Clarity, and Conflicts of Interest in AccountingPART II. THE ETHICS OF INTERNAL MANAGEMENT8. Hiring Policies and Compensation StandardsPreferential Hiring and Affirmative ActionRationales for Affirmative ActionPromotion and RemunerationQualifications and MeritExecutive CompensationAn Approach to Fairness in CEO Compensation9. Conditions of Employment and Codes of EthicsSafety, Risk, and Informed ConsentWhistleblowingHealthcare Obligations and ResponsibilitiesPrivacy in EmploymentPrivate Lives and the Movable WorkplaceCompany Codes and Mission Statements10. Religion in the WorkplaceChurch-State Separation as a Starting Point in EmploymentSome Applications to Managerial Policy QuestionsReligion in Large Public CompaniesDemonstrative Affiliation in Employment11. Managerial Leadership and Corporate CultureCorporate Culture, Ethos, and EthicsManagerial Hierarchy and Its LimitationsLeadership Versus PowerEthical Leadership and Leadership in EthicsMeaningful Work and the Creation of ValuePART III. ETHICAL PROBLEMS OF GLOBAL BUSINESS12. International Trade and Cross-Cultural StandardsIntercultural UnderstandingChild LaborGift-Giving in BusinessGift-Giving Versus Bribery13. Nationality, International Business Ethics, and CosmopolitanismOutsourcingCultural Adaptation, Relativity, and Standards of NegotiationEthical Limits in Negotiation StrategiesThe Relation Between Ethics and LawIntellectual Property, Technology Transfer, and Porous BordersEthics and Law in International BusinessInternational Cooperation and Cosmopolitanism14. Conclusion, Brief Case Scenarios, Glossary, Endnotes, Index