Table of Contents

Introduction 11

Part 1 Believe Your Message 21

1 What Exactly Is a Messenger? 25

2 Why Your Message Matters 31

3 The Secret to Building a Business and Life You Love 45

4 Why You Should Build a Business Sharing Your Advice 56

5 The Messenger Manifesto 67

Part 2 Define Your Message 81

6 The Ignite Your Message Framework 85

7 Purpose: What Is Your Unique Gift? 94

8 People: Who Do You Want to Help? 113

9 Passion: What Problem Will You Solve? 122

10 Mission Control: Establishing Your Home Base 134

Part 3 Market Your Message 145

11 Extraordinary Focus Leads to Success 149

12 Create: Get Your Message Out to the Masses 156

13 Capture: The Artful Exchange of Value for Email Addresses 170

14 Compile: Package Your Knowledge into Products and Services 183

15 Connect: How to Attract Your Audience to Your Message 202

Part 4 Live Your Message 221

16 Encouraging Hearts: Moving People from Discouragement to Hope 225

17 Educating Heads: Moving People from Doubt to Confidence 232

18 Empowering Hands: Moving People from Delay to Action 238

19 The Messenger's Game Plan for Success 247

Acknowledgments 253

Appendix: The Messenger Roadmap 257

Notes 259